Abstract
This research aims to identify the architectural features of Baharyia Oasis in Egypt to promote the wellness potentials of the destination through developing an eco-lodge architectural image using a brand positioning strategy. The study adopts a comparative methodology to evaluate the architectural elements of Qaser el Bawiti in Baharyia Oasis, Egypt, and Banasura Hills in Kerala, India. As a result, the study proposes a brand positioning strategy for wellness eco-lodges using the architectural identity of the destination.
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