Abstract
The purposes of this paper are to identify the factors which affect the intention to use mobile services, and to compare users' satisfaction elements for customers between Korea and China. The findings of this paper are as follows: first, in Korea, information quality, system quality, design quality, mobile internet experience, perceived cost and innovation pursuit are the significant variables affecting the user satisfaction; second, in China, system quality and innovation pursuit don't affect the user satisfaction in China. And the user satisfaction affects the intention to use of the mobile service both in Korea and China.
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