Abstract
This article presents the history of the use of social media in the election campaigns of politicians from the United States and Israel as a modern phenomenon in the current era due to technological changes in the global media. My article answers the research question: is there a difference in the strategy of using Twitter between Netanyahu and Obama, and what is this difference? It should be noted that many articles have dealt with social networks and the political use of social networks, but as far as I know, the topic of comparison and attempt to find differences in political campaigns between two leaders from the United States and Israel has not yet been investigated, and this is the goal of the article, I will focus on presenting data and information examining the allegations appearing in the official Twitter account of former Israeli Prime Minister Netanyahu regarding security issues and the Iranian threat expressed in his Twitter tweets, so that he presents himself as “responsible for Israel and its citizens.” So he constantly presents the issue of national security as a winning card against his opponents in order to win the support of the far right electorate in Israel. Compared to the tweets of Obama the first president of the United States who used social media and especially presidential Twitter to win in support of the American electorate in the 2008 and 2012 presidential elections and to win their economic and social contribution.
Highlights
This article presents the history of the use of social media in the election campaigns of politicians from the United States and Israel as a modern phenomenon in the current era due to technological changes in the global media
The role of the media in the election campaign developed mainly according to a practice that began in the beginning of American history, because the elections were spread over many days, and not all countries voted that day, so the identity of each country was transmitted by telegraph, but there was concern that one country would affect another
According to the articles and studies that dealt with this issue and the political discourse, I was able to present the difference between the two leaders from the two different countries in the consumption of social networks by comparing Benjamin Netanyahu’s tweets on Twitter and Obama’s tweets in different periods and during the US and Israeli election campaigns
Summary
This article presents the history of the use of social media in the election campaigns of politicians from the United States and Israel as a modern phenomenon in the current era due to technological changes in the global media. It should be noted that many articles have dealt with social networks and the political use of social networks, but as far as I know, the topic of comparison and attempt to find differences in political campaigns between two leaders from the United States and Israel has not yet been investigated, and this is the goal of the article, I will focus on presenting data and information examining the allegations appearing in the official Twitter account of former Israeli Prime Minister Netanyahu regarding security issues and the Iranian threat expressed in his Twitter tweets, so that he presents himself as “responsible for Israel and its citizens.” He constantly presents the issue of national security as a winning card against his opponents in order to win the support of the far right electorate in Israel. Compared to the tweets of Obama the first president of the United States who used social media and especially presidential Twitter to win in support of the American electorate in the 2008 and 2012 presidential elections and to win their economic and social contribution
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