A Comparative Analysis of Online and Offline Shopping

Abstract

The advancement of technology in modern times has led to a highly varied purchasing path for consumers. The internet has transformed consumer and business communication. In India, the rate of increase in internet usage is extremely swift. Online shopping, sometimes referred to as "E-Shopping," enables consumers to make direct purchases of goods and services from sellers via websites or mobile applications. Websites for online shopping provide a wide range of goods and services to users. Customers have greater opportunities to compare prices across many websites and find products at reduced costs because to this. The practice of purchasing goods from marketplaces, shops, and stores dates back to the beginning of civilization. The Internet has supplanted physical stores as the primary means of shopping these days. Still, a lot of customers choose to buy from markets since they would rather inspect the item before making a purchase. Indian youth make up more than 75% of the country's internet users. More products and information are easily accessible when shopping online, seven days a week, around the clock. Young people who have used the internet can search and obtain information fast, and since most of them don't have time to go shopping in person, they try to make purchases online. Customers are influenced to shop online by a number of variables, including price selection, privacy, reviews, convenience, and information. There are a lot of portals available online. The websites Amazon.in, flipkart.com, snapdeal.com, jabong.com, and myntra.com are among the Top 5 Ranking Online Shopping Sites.