Abstract

The meaning construction and interpretation of metaphor exist in verbal and non-verbal forms (multimodal forms such as sound and color). As the carrier of verbal and non-verbal symbols, the function of news cartoons is far greater than that of words. Based on the conceptual integration theory, this paper analyzes the multimodal metaphor phenomenon and meaning construction process of news cartoons with the theme of “uniting as one to fight the epidemic” selected from China News Cartoons Network. The research finds that the multimodal metaphorical representation of “uniting as one to fight the epidemic” reflects people’s basic cognition, which is affected by one’s experience, history and culture; the meaning construction of the multimodal metaphorical scene of “uniting as one to fight the epidemic” has the characteristics of dynamic processing. This paper aims to enhance people’s awareness of novel coronavirus through the cognitive interpretation of multimodal metaphors in news cartoons.

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