Abstract
The growth in percentage of American homes with television over the past dozen years has outstripped even the adjectives used to describe the phenomenon. Although the period of greatest growth was between 1950 and 1955, the proportion of U.S. homes with television has climbed from two out of every three in June of 1955 to nine out of ten today. The non‐television owner has become something of a rare bird, not necessarily needing sanctuary, but certainly worthy of study. At the time this research was performed, the Census Bureau reported 85% set ownership in the sample area (a figure in excellent agreement with findings in the present study). This study was financed in part by a grant‐in‐aid from the National Educational Television and Radio Center. Field work was conducted by students of Professor Ralph O. Nafziger. Dr. Richard F. Carter, now of Stanford University, also contributed to the study.
Published Version
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