Abstract

ABSTRACTA point-of-view (POV) camera is a video recording device attached to the person of a research participant. The cameras collect observational data from the individual wearing them and those in close proximity. The cameras can be used to collect data that provide researchers with an immersive view of visitor experience by documenting visits from the perspective of the individual. The purpose of this article is to outline the benefits and weaknesses of using POV cameras for answering broad visitor studies research questions, compare their use to other common methods for visitor studies research, and examine their use within four informal educational settings—a zoo, a museum exhibit, a bus tour, and an afterschool program. In particular, the POV cameras are useful for capturing data beyond a single exhibit, recording the dialogue and gestures of individual visitors, and documenting interactions among group members. POV cameras may be especially useful for answering questions about hands-on activities such as building or tinkering. Limitations that should be considered when attempting to use POV cameras include participants tampering with the recording, the inability to see facial expressions, and the limited angle of captured video. Care should also be taken to minimize the discomfort of visitors in studies utilizing POV cameras.

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