Abstract
The main purpose of this study was to conceptualize and investigate a causal relationship model of Thai university students’ living behavior based on sufficiency economy philosophy. The model posits that psychological immunity, family factors, and friend factors influence attitude towards sufficiency economy philosophy which in turn predicts Thai university students’ living behavior based on sufficiency economy philosophy. Data were collected by means of self-report questionnaires from 800 undergraduate students in public universities. The structural equation model was employed to examine the causal relationship model. Results revealed that (a) attitude towards sufficiency economy philosophy mediated the relationship between friend factors and living behavior based on sufficiency economy philosophy, (b) psychological immunity had a direct positive relationship with living behavior based on sufficiency economy philosophy, and (c) psychological immunity mediated the effects of family factors on living behavior based on self-sufficiency economy philosophy. Implications for theory and practices are discussed.
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