A catering economic survey of steamed dishes in Wuhan based on big data of Meituan application

Abstract

The origin, quantities distribution and different market positioning of steamed dishes stores in Wuhan were analyzed based on the big data of Meituan application. By April 2020, there were a total of 230 steamed dishes restaurants in Wuhan, mainly distributed in Hongshan district (63), Jianghan district (47) and Wuchang district (35). Now the largest steamed dishes restaurant chains was "Zhen Kungfu" originated from Cantonese cuisine while "Liuyang steamed dishes” and "Zhen Liuji" restaurants were in the second place which came from "Home of steamed dishes in China". All of them were rapidly expanding in the form of Chinese fast-food chains in recent years and located either near the business district or the airport/station. On the contrary, "Mianyang three streamed dishes" restaurants with regional characteristics was few and scattered. It had not yet formed a scale with its unclear product positioning. A survey of consumers' preference showed that about 22% of consumers chose steamed dishes when eating out. With the increase of age, more and more people would opt for steamed dishes. Half of consumers over 40 chose steamed dishes. On the other hand, there were double peaked at 20 Yuan and 45 Yuan per person in consumers’ psychological prices. These results would provide reference for the development of "Mianyang three streamed dishes" and Wuhan catering economy.