Abstract
Social entrepreneurship integrates the resourcefulness of traditional entrepreneurship with the compelling drive to mitigate social ills. The focus of this study is on one social entrepreneurial organization that has changed the lives of the poor and homeless in a large urban area. The case study describes the dilemma the organization faces in deciding whether to enter into a joint venture with another non-profit social service entity. The joint venture would increase the number of at-risk people it could serve but threatens to change the unique nature of its operation and could compromise the organization’s brand.
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