Abstract
Higher Education in India remains heavily critiqued for not meeting stakeholder expectations. Enhancing overall quality and effectiveness remain the priority areas for institutions which battle existential concerns and student disconnect in a rapidly changing and competitive landscape. Strategic management has been employed by a variety of industries to articulate a future vision and outline specific short-term and long-term goals with a view to drive competitive advantage. Higher education institutions globally and especially in the USA have led the adoption of formal strategic management frameworks with a high degree of success. This paper reviews the evolution of strategic management in higher education worldwide. The Indian higher education space is specifically examined for application of the strategic management practice. Finally, a strong case is made for institutionalizing the use of strategic management in India to cope with the prevailing challenge.
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