Abstract
In innovative eras, business models (BMs) are the key factor driving business success. However, implementing innovative BMs is time-consuming and high-risk. Therefore, conducting BM feasibility evaluations after their initial design is important, but some unsolved problems remain in the assessment of the feasibility of BMs. Deciding whether to implement innovative BMs is difficult for all enterprises. The business model canvas (BMC) methodology has been widely adopted by enterprises that are designing innovative BMs. This study proposes a BMC-based feasibility evaluation method geared towards SMEs or new entrepreneurs. The study verifies the proposed method by designing BMs for a non-profit organization and an innovative coffee shop. The rationality of each dimension of the two BMs is calculated to generate a radar chart, and based on the results, advantages and disadvantages are discussed. The proposed method can be used to guide designers of innovative for-profit and non-profit BMs in evaluating feasibility and identifying strengths and weaknesses in each BM block.
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