A Brief Study of Women's Image in the New Media Environment

Abstract

With the development of new media technology and the iteration of social media and short video platforms, women are able to grasp more voices through various ways and opportunities, and at the same time create more values with women themselves as the main body, breaking the stereotypes of women in society. This paper analyzes the transformation of the stereotypical female image in traditional media dramas by citing some female characters in dramas, while using social news and certain social phenomena as the starting point to discuss the impact of new media on the promotion of womens image on screen and womens discourse. Finally, we reflect on the dilemma faced by women in the current new media environment. The platform of new mediaplays a role in providing a more comprehensive understanding of this change for many participants in the self-media environment, and correctly views the impact of the construction of womens image on new media platforms, and draws attention to the other dilemmas brought by new media platforms to women.