Abstract

Based on the definition and characteristic analysis of management effectiveness, this paper analyzes the reason of the weakness in the management effectiveness of college enterprise education, and explores the following five aspects of improving management effectiveness in college enterprise education, including establishing reasonable enterprise education targets, setting up proper enterprise education curriculum, improving the teachers’ professional level, creating the effectiveness evaluation of innovation and enterprise education and feedback mechanism. This paper aims to make maximum use of enterprise education resources, to raise the level and quality of college enterprise education, and to promote college students’ entrepreneurship and employment finally.

Highlights

  • Since the idea of “enterprise education—the third educational passport” was put forward in the international seminar of Education Facing 21st Century in 1989, enterprise education has been actively implemented in various domains including general education, vocational education, cultivating students’ entrepreneurship and abilities [1]

  • The researches of domestic enterprise education in colleges are mainly focused on experiences from foreign colleges, enterprise education modes, systems, present situation and problems

  • Enterprise activities are mainly referred to as creating various program plans and documentation and cultivating so-called “student boss”, which causes that college enterprise education is labelled on instrumentalization, utilitarianism and proceduring

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Summary

Introduction

Since the idea of “enterprise education—the third educational passport” was put forward in the international seminar of Education Facing 21st Century in 1989, enterprise education has been actively implemented in various domains including general education, vocational education, cultivating students’ entrepreneurship and abilities [1]. Management effectiveness requires colleges to make full use of human, financial and material resources, which will maximize students’ development potential by means of various teaching methods. Educators need to make plans of raising management effectiveness, and take supervision and control over the implementation, adjustment and evaluation of plans, even including the basic operation, work methods and tools of each staff In this case, measures can be taken in time if things go wrong in some parts. That enterprise education and general teaching are not integrated closely, and the specific enterprise education system has not been established yet In this case, the degree of students’ knowledge and participation is in a bad condition. The Reasons of Weakly Management Effectiveness in Present College Enterprise Education

Enterprise Education Focusing on Formalization
Enterprise Curriculum Setting Lacking Scientificness and Practicability
Ambiguous Enterprise Education Objectives
Unprofessional Teaching Staff of Enterprise Education
Enterprise Education Lacking Scientific Evaluation and Feedback Mechanism
Setting Proper Concept and Educational Objective
Improving the Teachers’ Level and Making Enterprise Education Specialized
Conclusion
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