A Brief Analysis of Factors for the Worldwide Popularity of K-pop

Abstract

As a kind of Korean pop music culture, K-pop has achieved great success worldwide in recent years. This paper uses network resources to comprehensively analyze and interpret the relevant literature and data. The global popularity of K-pop can be attributed to its unique music and dance style, professional music production and marketing, and widespread use of social media and digital platforms. The combination of these factors has made K-pop a global cultural phenomenon, attracting a large global audience and fans. The research conclusions of this paper are of great significance for further understanding and promoting the global spread of K-pop culture.