A Breakout Strategy Model of Malay (Malaysian Indigenous) Micro-entrepreneurs

Abstract

The paper seeks to explore why most Malay micro-entrepreneurs still lag behind in entrepreneurship as compared to other races, determine what needs to be rectified and outline the skills sets that the micro-entrepreneurs need to become successful and break- out into larger enterprise. This paper proposes a breakout model approach that can serve as a basis to identify critical success factors in developing tools to assist micro business owners. This is the results of an extensive review of literature concerning lack of success among micro entrepreneurs and how this can be preceded the conceptualization of a Breakout model. Lastly, once in the business, the micro-enterprises need to overcome certain negative influences (disablers) and how certain positive influences (enablers) may help them succeed to stay competitive and sustainable.