Abstract
ABSTRACTThis essay considers Food Will Win the War, an animated short made early in World War II by Disney Studios for the United States Department of Agriculture. Through a fantastical catalogue of hyperbolic images, the film shows how the mass production of American agriculture becomes the first wave of a new American-style consumerism of plenty that will transform the social order. The analysis blends contemporary theories of affective politics to show Food Will Win the War as a threshold text, revealing the post-war economy at its formation. Using food as a symbolic field, this film ultimately links the endless expansion of consumer desire to national identity and global colonization.
Published Version
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