Abstract
The generation of employment and income is recurring objective of development strategies. The basic strategy for this, in rural areas, used by institutional programs to stimulate rural development, is to enter rural agro-industries (RAs) in the market. However, different types of ARs exist in reality. This study aims to test a set of variables that theoretically influence the placement of RAs in the market to identify those related to the increase in income on the property. It also aims to verify whether the increase in farm income generated by the agriculture industry, is perceived differently by RAs managers, depending on the type of RA considered. It is used as theoretical basis, the New Institutional Economics and Economic Sociology. T he sample was comprised of 40 RAs of two micro-geographical analysis of the state of Santa Catarina. and data were collected through structured interviews, and operationalized by means of statistical correlation. To assess whether the different types of RAs perceive differently, the importance of the increased income, is used to linear regression as operational model. The results show that the process of agro-industrialization is effective in increasing farmers' income, being, however, perceived differently by different types of RAs.
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