Abstract
The present study tried to observe Pakistani masculinity in terms of ‘4Dman’on covers of paparazzi magazines. Galician (2004)highlighted that mostly gendered magazines represent flawless and perfect sort of beauty which is usually missed by normal persons of society. Cashion (2010), under the Bauer Media, mentioned that'4Dman' is a term to represent a confident, physically fit, metro sexual and manly behavior; 4Dman is different from the lad who is a young boy. The content analysis through an inter sectional method of six covers of Pakistani English magazine ‘paparazzi’ revealed that Pakistani men on covers are not sex objects, supportive to the other models, well mannered, well groomed and esteemed, well represented, passionate, young, energetic and intellectual and physically fit. Individuality in male portrayals is more clear rather than to be repressed by others. Pakistani men's dress includes full clothing like qameez shalwar, pants, shirts, sherwani, jackets etc., to affirm Pakistani culture. The pictorial message on all the six covers is to attract and keep the readership, fantasies the imagery and represent the gender in general and particularly Pakistani males as4Dman.
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