Abstract
This paper investigates the implementation of Industry 4.0 systems within the production of fashion luxury goods, drawn by collecting the opinion of managers and perceptions of potential customers. 4.0 technologies can be applied in luxury fashion manufacturing without affecting the quality of the finished product yet customers are negatively inclined towards these technologies. Given the present situation of the fashion industry, which is now more demanding than ever, it would be consequently appropriate to implement these systems without disclosing them to customers.
Highlights
We aim to demonstrate that in the world of luxury fashion production, there is room, if not the need, to implement Industry 4.0 technologies but to do so without affecting the quality of the final product
Companies in the fashion and luxury industries are characterised by a dynamic balance between supply and demand; global competition (Brondoni & Arrigo, 2015); reduced entry barriers mainly represented by intangible factors; unstable and fast-changing demand; globalised value chains; high profitability; and the importance of the company’s country of origin (Mosca, 2008)
The current research was conducted using semi-structured interviews to survey professionals who work in different stages of luxury fashion production and who work for different companies
Summary
The current research was conducted using semi-structured interviews to survey professionals who work in different stages of luxury fashion production and who work for different companies. To establish the sample of interviewees, we divided the production process into four main phases and identified at least one professional to interview for each phase. Despite not being directly on the use of technology itself, we judged the other questions important to evaluate if the problems emerging from the interviews were relevant from the customer’s point of view. Through the interviews (Table 1), we were able to highlight practical daily problems encountered by people who were directly involved in the production process. Because multiple issues emerged within the production process, we decided to use these as levers to advocate the potential implementations of Industry 4.0 technologies. We will look at three limits that this kind of implementation may encounter
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