Perceptions of Customers and Bank Personnel

Abstract

It is evident that most of the service firms are to follow modern marketing concept to their business operation so that it is able to attract its existing and potential customers. The marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering and communicating superior customer value to its chosen target markets. That is why, it is always important for the bankers to keep satisfied its customer by giving competitive products rather than other competitors. On the other hand, customers are more conscious than ever in Bangladesh regarding Consumer credit scheme due to competition in the banking sector. In this chapter, perception and expectation of customers and bankers regarding consumer credit scheme are the spotlight in the light of expectation of consumer credit service by the customers and bankers, customer knowledge regarding consumer credit, perception of Consumer credit by customers and bankers. The following discussion has also been made regarding the perception and expectation of Consumer Credit customers and consumer credit providing bankers.