Abstract
For academic libraries, the website serves as the virtual face, especially since mobile technology is ubiquitous in the college or university experience. The website, especially the library’s splash page (homepage), is therefore as important as the physical building and its personnel. Students are more likely to access an academic library’s collection online, as opposed to within the four walls of the physical library. For directors, website management is now as important as building management. To this end, they will have to accept that library websites, like commercial sites, need to be both engaging and intuitive, which likely means retraining librarians serving as website administrators to be less librarian-focused, less jargon-laden, and more familiar with best practices as identified by social informatics.
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