Abstract
25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums.
Highlights
25 years ago, organizations consolidated their digital communication and researchers began their study
Despite Facebook’s and other social media’s potential, some researchers have pointed out the inherent risk in using social networks during crises (Ott; Theunissen, 2015) and questioned the relationship between what researchers term the potential of social media and its actual effectiveness (Taylor; Kent, 2010)
This article analyses the literature on online organizational communication published over the last 25 years
Summary
Our methodology follows in the footsteps of previous reviews (Boerman; Kruikemeier; Zuiderveen, 2017; Wiencierz; Röttger, 2017), the ones that justify each of the sections below). We set out to analyse trends in academic research on online organizational communication from its onset to the present. Our primary goal is to examine the current state of research and establish a framework that suggests starting points for future studies. We will analyse emerging approaches, the major premises, methods and subjects of the research, as well as strengths and weaknesses. We will answer the following research questions: RQ1: How frequently do topics related to organizational communication appear in communication journals published from 1995 to 2019?. RQ4: How is the reality of organizational communication depicted in the research?
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