Abstract
This research discusses product family design toward its extension to throughtout consideration of commonalization, customization, and lineup arrangement under optimal design paradigm. That is, commonalization is viewed as the operation that restricts the feasible region by fixing a set of design variables related to commonalized components or modules against later customization and final lineup offered to customers. Customization is viewed as the operation that arranges line up by adjusting another set of design variables related to reserved freedom for customer's needs. Their mutual and bi-directional relationship must be matter of optimal design. This paper discusses the mathematical fundamentals of optimal product family design at the view point of throughout design.
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