Abstract

Voters tend to criticise and punish the ruling party for mistakes made during the term of office and therefore never vote for the same party twice in a row. However, there are no studies on whether the ruling party receives more criticism in the media during election periods.
 The article focuses on the portrayal of the opposing political parties – the Lithuanian Peasant and Green Union and the Homeland Union – Lithuanian Christian Democrats – in online news dailies during the 2020 parliamentary elections.
 The study shows that the media publishes more negative news about the ruling party, but that the communication strategy chosen by the politicians themselves also contributes to this. A link can also be found between the presentation of parties in the media and the final results of the parliamentary elections.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.