2 - Uses and good practices of sensory evaluation in the alcoholic beverage industry

Abstract

In this chapter we define the difference between analytical sensory studies and consumer sensory studies. We then go on to show that sensory studies are useful throughout the production, aging, and marketing of alcoholic beverages. We cite numerous studies using sensory analysis in the production and marketing cycle and point out that though there are many wine sensory studies, there are fewer of these on nonwine alcoholic beverages.