Abstract
To equip the organisation for change is one of the most important motives for strategic business development. Leaders and team members have responsibility to participate in the development process and to promote the business to the key stakeholders and to the users. The manager’s main responsibility is to make sure that the aim of the business and the way it is fulfilled contribute to the parent organisation’s mission and goals. Networking and building alliances as well as promoting the business and making it visible are also important responsibilities. The team members have, besides their ordinary duties, important responsibilities to collaborate in business development, to make sure that their own professional development is proceeding and to contribute to promotion of the business. To involve staff in development and planning is a key factor to success; however, the timing for the involvement should be carefully chosen. It is particularly important in times of budget restrictions and other major changes to have an involved and engaged staff.
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