Abstract
The “know your customer (KYC)” principle underpins all professional investment services. This chapter briefly discusses several ways to understand customers and their profiles. KYC is a principle that is applied at different levels of reference. One, the most effective, is that of elaborating the investor's profile on the basis on self-evaluation and interview(s) preferably assisted through an expert system. The investment advisor's assistance is precious in establishing a priori a realistic estimate of risk and reward because, in the majority of cases, investors are not forthcoming with criteria that can be used effectively in choosing and managing assets. One of the reasons is that although many private banking clients are professionals in other channels of activity, few have a clear idea of what is involved behind financial risk and return. Therefore, it is the duty of the personal banker to help them in sorting out their priorities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
