Abstract
The year of 1968 marks an important turning point in both West Germany’s political and social history. The student rebellions did not only lastingly change Germany’s political culture and the country’s social structure. But they also marked a transformation of economic policy, which completely turned to Keynesian approaches in the aftermath of the 1967 crises. However, the political revolution also changed the entrepreneurial behavior. The movement of 1968 saw itself anti-capitalistic and critical toward big business and raised global allegations, first of all against the Springer corporation. These accusations also became agents of structural change toward a mass consumer society. In the course of this structural change, companies themselves changed their organizational patterns, their hierarchies, as well as finally their behavior in dealing with their own past.
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