코로나19로 인한 심리적 요인이 외식소비에 미치는 영향: 자제력, 지루함, 코로나19 위험 지각도를 중심으로

Abstract

The COVID-19 pandemic represents a global crisis affecting nearly all countries and every aspect of human life. The purpose of this study is to investigate the effects of psychological factors against the COVID-19 pandemic on consumers’ dining out behaviors. In total, 683 cases were surveyed and analysed using structural equation modeling.<BR> The conclusions of this research is that dine out consumers with high levels of self-control showed a tendency to experience low levels of boredom, indicating a reverse correlation between the two psychological factors. That is, to the contrary, those with low levels of self-control displayed high levels of boredom. This also leads to the conclusion that those with higher levels of self-control, their perception under the COVID-19 Own Risk Appraisal Scale was lower. The results showed that high levels of boredom was linked to a lower positive intention to dine-out during the COVID-19.