코로나19 이후 서울시 MICE산업 중장기발전을 위한 정책 우선순위 결정 연구: AHP 기법을 중심으로Myunghee

Abstract

This study investigates effective policy decision-making criteria and important agendas and priorities for mid-and long-term perspectives of Seoul’s local government, as a global MICE city. The research was conducted using expert group interviews and analytic hierarchy process techniques. The results showed the four policy tasks: 1) expanding global public-private-industry cooperation, 2) developing the convergence MICE platform, 3) building a sustainable and inclusive growth ecosystem in the MICE industry, and 4) building the foundation for future growth in a smart MICE city were identified as the crucial policy tasks. Additionally, the differences in priorities of the policy tasks between the governor group and the expert group were not statistically significant. From the findings, significant implications for policymakers and practitioners were discussed in this paper.