코로나19 팬데믹 상황에서 시니어 여행제약 협상 과정 분석

Abstract

The 2020 coronavirus pandemic has had a significant impact on the tourism industry as well as the lives of senior travelers. The pandemic imposed a new constraint on seniors who actively planned to travel after retirement, altering their leisure lifestyle. The goal of this research is to delve deeply into the travel constraints and negotiation process of senior travelers during the corona pandemic. In order to achieve the study's goal, in-depth interviews with 9 seniors were conducted and analyzed using the grounded theory method. The analysis produced a total of 51 concepts, 18 subcategories, and 9 categories. During the corona pandemic, the central phenomenon was the recognition of travel constraints, and action/interaction strategies included continuing to travel, engaging in existing leisure activities, and trying new leisure activities. Participants in the study who were restricted from traveling due to the pandemic experienced a positive shift in perception, allowing them to rediscover and appreciate their daily lives, and the path to pursue a leisure lifestyle was divided into travel regression, leisure regression, and leisure diversity. Based on this, a paradigm model was presented, and the core category'moving to a more advanced leisure life through negotiation of travel constraints during the COVID-19 period' was derived. This study is theoretically significant because it thoroughly examined the senior traveler's constraint negotiation process and presented a model for the new phenomenon of a pandemic. Furthermore, the research findings on negotiation strategy, negotiation influencing factors, and type classification have important implications for senior leisure and tourism policies and practices.