Abstract
COVID-19 has brought the domestic and foreign tourism markets to a standstill causing difficulties in the overall travel industry, and in particular, it has spread the uncertainty of employment. As such, society is faced with a global health crisis due to COVID-19, which has never experienced before, and the aftermath of it has been acutely felt in the travel industry. Not only that, the COVID-19 pandemic has changed the way people think about our society and travel. Therefore, all tourism policies should successfully lead the transition to an eco-friendly future in order to further reduce the social, psychological and physical risks caused by infectious diseases. In addition, the pandemic has brought upon an opportunity to find a way to ensure future safe travel with confidence, not only in the travel-related industry, but also among domestic citizens. Accordingly, this study aims to restore the value chain of the travel industry through the establishment of strategies in the era of COVID-19 in line with the trend of the changing paradigm of travel. Based on the results of the study, strategies for the travel industry to prepare for future crises were presented.
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