Abstract
Although the construction industry makes immense contributions to the economy, employment, and society, it is heavily criticized for its significant adverse impacts on the environment due to its carbon footprint, consumption of natural resources, and generation of construction waste. The use of recycled aggregate concrete (RAC) as a construction material using recycled concrete waste recycled aggregates could improve sustainability without compromising with the performance criteria. The chapter presents a SWOT (strengths, weakness, opportunities, and threats) analysis on promoting the application of RAC in the construction industry. It examines the strengths and weaknesses of RAC as a construction material for promoting its widespread applications across different types of projects. Additionally, it explores various opportunities and threats emerging from the external environment that might influence the use of RAC as a viable option to concrete with natural aggregates. Therefore, the chapter provides a holistic view of internal and external conditions surrounding the use of RAC in the construction industry and thereby offers opportunities for sound strategy development and a structured planning framework for promoting the use of RAC worldwide.
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