11 - Sustainable technologies and processes adapted by fashion brands

Abstract

This chapter discusses the sustainable materials and technologies adapted by global fashion brands involved in the fashion and textile manufacturing. Sustainable fashion and textile production by fashion brands involves the use of eco-friendly and biodegradable materials; environmentally friendly manufacturing processes; green supply chain, distribution, and retailing; and ethical consumers, which will be discussed in this chapter. Various sustainable materials derived from natural and biodegradable resources adopted by fashion brands are discussed in this chapter. In addition, the use of recycled materials derived from natural as well as synthetic wastes are also discussed. Global fashion brands are using sustainable technologies (such as enzyme processing, natural dyeing, laser technology, and plasma technology) for sustainable fashion and textile manufacturing, which are also discussed in this chapter. This chapter also includes the views expressed by three of the global fashion brands in materials and technologies to become sustainable. Qualitative interviews were organized with the managers of three of the global fashion brands dealing with apparel clothing and activewear are also included in this chapter. Finally, the use of various sustainable materials and technologies used by global fashion brands are also discussed in this chapter.