Abstract
This chapter discusses insights gained about the information-seeking behaviors of a health disparities population served by a community center in North Philadelphia, based on focus groups conducted with members of that community. The findings suggest that participants' information seeking behaviors fell into three general categories: “Caregiver,” “Sufferer,” and “Surfer.” Examples of responses in each category of information seeking are given in the participants' own words. Building on an extensive literature review, this exploratory research provides real-life examples of how underserved populations interact with health-related information on the Internet. These examples teach us that successful information services need to be designed with the users' information-seeking preferences and habits in mind.
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