Abstract

The research aims to classify the historical features of the mid-twentieth century in Korean fashion, focusing on ‘Kyung-Ja Choi’ who is first generation of Korean fashion designer. The research explores how the brand of Kyung-Ja Choi and Korean fashion was developed, and rectifies inaccurate information from other researches previously available on Kyung-Ja Choi while adding newly available resources to the field. Furthermore, this paper examines Kyung-Ja Choi’s career from the 1950s to the 1970s and her influence on modern Korean fashion. Lastly, the paper covers what impact the designer had on the historical features of the mid-twentieth century Korean fashion. The methodologies of this research are literature review of previous studies, and content analysis of the media. To sum up this study, Kyung-Ja Choi worked hard to develop Korean style woman’s suits in the 1950s and focused on increasing opportunities and educational systems for future generations in the 1960s. In the 1970s, Kyung-Ja Choi released the Wara Sil-eob and Shin’s boutique which fit into the trend of ready to wear at the time. Furthermore, with the release Choi handed over the fashion design business to her son Hyeon-Jang Shin and daughter Hye-Sun Shin while moving onto international exchange fashion shows and local group fashion shows. Kyung-Ja Choi’s most famous piece is the Golyeojagi[Goryeo porcelain] which was made in 1962 at the same time when Korea’s first ever international fashion show Exlan was hosted. Kyung-Ja Choi, leader of modern Korean fashion, played a large role in connecting education, industrialization, and fashion designers. As a result, more than 50% of second generation fashion designers were formed under Kyung-Ja Choi.

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