Abstract
The article considers the problem of the representation of anti-military narratives in the Internet space, namely in the YouTube channel. The focus is on the anti-military blog of Yuri Shvets (USA). The world, and especially the European media space, has undergone significant changes in the last few years, which are primarily related to innovative technologies and the war raging in Eastern Europe. Such transformations attract research attention, determine the relevance of the presented work. Attention is focused on the anti-military and anti-russian content of the American blogger of Ukrainian origin Yuriy Shvets on the materials of his author’s YouTube channel. The methodological basis of the study. Quantitative and qualitative comparison of the thematic sections of the research object – Yuriy Shvets’ YouTube blogging for the purpose of implementing the research subject – journalistic, (geo)political, conceptual analysis and generalization of the blogger’s anti-imperial and anti-military narratives. The issue of Ukraine’s victory and russia’s defeat is the most pressing issue for Ukraine’s true allies and partners. The purpose of this article is to show the pro-Ukrainian position of the American blogger Y. Shvets in his long verbal struggle with the putin regime based on anti-russian blogging during russia’s full-scale war in Ukraine. The analysis of Yuriy Shvets’ YouTube channel shows the technological possibilities of the latest media platforms, the transformation and convergence of traditional mass media. Social networks, messengers and YouTube will continue to grow in audience and influence. Keywords: Ukraine, russian federation, russia’s aggression against Ukraine, anti-russian narratives, Yuryy Shvets’ YouTube channel, blogging, review of American media, US aid, geopolitics.
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