Abstract
The paper considers the role played by newspapers and other periodicals in Merezhkovskii’s strategies for conquering the Paris literary market as a means of constructing his own European reputation at the turn of the 20th century. It outlines the Russian writer’s early reception in France and demonstrates his attempts to establish contacts with leading French periodicals and publishing houses with the help of francophone mediators of Slavic origin. Special attention is paid to Maurice (Mavrikii Eduardovich) Prozor, a Russian diplomat who lived in Europe, had some influence in Western literary circles, particularly among the editors of newspapers and reviews, and significantly contributed to promoting Merezhkovskii.
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