Abstract
This purpose of this study was to examine the effect of sport victory leadership on achievement goal orientation and athletes satisfaction. For the purpose, 274 subjects from college sampled by the convenience sampling method. The statistical methods utilized in the study for analyzing the collected data were exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and structural equation model analysis using SPSS 17.0 and AMOS 7.0 program. The results of this study were as follows; First, sport victory leadership influenced positively on achievement goal orientation. Second, sport victory leadership influenced positively on athletes satisfaction. Third, achievement goal orientation influenced positively on athletes satisfaction. These results were discussed based on previous literature and theory.
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