Abstract
The article is devoted to the study of the potential of the Tik Tok social network as a platform for posting educational and motivational information, the formation of universal tips for the successful publication of educational artistic content in the program, as well as the analysis of effective means and techniques for the formation of meaningful activity of future artists in the educational process of institutions of higher education, which made the purpose of the article. The article analyses the educational potential of the Tik Tok network environment as a means of formation of meaningful activity among students of institutions of higher art education during the study of fine arts. The main algorithms for creating high-quality educational video content for further using in the educational process of future specialists are highlighted. During the research, a Tic Tok profile with experimental publication of content in various formats was developed and tested. As a result, the most successful means of creating educational information were found out. Based on the data obtained in the research process, recommendations were formulated for the placement of educational content for the formation of meaningful activity of student-artists on the Tik Tok platform. It was concluded that Tik Tok social network is an optimal and effective platform for publishing educational content, in particular, teaching fine arts. This is possible under the condition of creating content with the aim of forming students’ interest in independent study, increasing their motivation to study; application of native style of presentation of educational units; taking into account the dynamics of the content, compliance with the established characteristics of the platform format; optimal selection of tags, combination of musical accompaniment, soundtrack and subtitles, etc. The further direction of the research the stated problem is related to the design of content units of content for teaching fine arts in institutions of higher art education and the analysis of the effectiveness of their implementation in modernized educational practices.
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