Abstract
The purpose of the article is to determine the creative approach in composer activity and the perception of musical images, which lies in the aesthetic principles of individual creativity. The factors that influence this approach are the characteristics of human psychology and cognitive activity, the degree of synthesising worldview and artistic information, the individual’s sociocultural activity, and the effectiveness of their assimilation of the previous civilisational experience. The research also aims to investigate new ways of summarising information in the art of music, in connection with the introduction of the philosophy of pluralism and postmodern aesthetics in society; consider the phenomenon of influence on the consciousness of the composer of video-informational digital technologies. The research methodology lies in the analysis of the mechanisms of creativity, in particular in the systematic approach to the specifics of the aesthetic and psychological impact on modern society of "tying" sound forms to visual framing. Besides, it is based on studying the specified problem from different points of view: on the analysis of the inner impulses of the artist's own "I", solving professional tasks of the development of the musical genre, social challenges, which are realised by the creative personality as a real necessity, taking into account the transition from auditory verbal to synthetic perception of a musical work at the level of the synesthetic component and mystical suggestions. The scientific novelty consists in the generalisation of worldview and artistic information based on the sociocultural activity of the individual based on previous experience, the use in musicological analysis, in addition to the philosophical-aesthetic, but also the narratological approach, the identification of the conceptual sphere of creativity, its worldview, historical, ethno-national, psychological content, which is due to modern creative technologies. Conclusions. The sociocultural significance of composer creativity as a special type of activity, as a result of which new material and spiritual values arise, lies in the importance of its psychological and philosophical understanding for self-realisation, disclosure and understanding of the horizons of one's own spiritual life. Cathartic and compensatory processes of this direction of creative activity in the general human, historical-cultural, and individual sense contribute to the formation of a new socio-psychological reality of culture. Key words: synthesising, artistic information, composer creativity, sound forms, social challenges
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