Abstract
The world is now in full swing to achieve the Sustainable Development Goals (SDGs) set by the United Nations. Companies are giving ethical influence by delivering SDGs practice information to consumers through ESG management. Consumers who use goods or services produced by companies are also subject to social responsibility (CSR). In order to fulfill this responsibility together, I looked into the types of consumers through the Persona profiling report of brand and PR, and found that women in their 30s and 40s enjoy digital and conveniently adjust their self-centered environment. , advertising and promotion factors, and convenience factors in order of use. We were able to confirm the data that consumption is based on the image of the brand rather than price and quality. Although there are various design activities such as product production and service, we will continue to help research eco-friendly and ethical consumption as design plays a leading role by referring to consumer type recommendations according to the characteristics of each brand.
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