“链上的艺术”: 元宇宙视域下NFT数字艺术发展与审美价值探索

Abstract

The integration of digital technology with cultural consciousness has led to its widespread use in the field of culture and art. Digital art has become a popular cultural phenomenon, promoting the development of this field. As digital art gains wider acceptance as a form of artistic expression, it is increasingly used in creative works. This paper focuses on digital art as a research subject to explore its design thinking and aesthetic value. This text presents a systematic analysis of the current situation and attributes of NFT digital art, including its financial and social domain attributes. Practical cases are used to illustrate the emergence of NFT digital art in Chinese culture and market. The relationship between NFT digital art and aesthetics is thoroughly examined in terms of aesthetic thinking. The study also delves into the redefinition of aesthetics in the digital era, offering new perspectives on its future development. This paper focuses on the artistic creation of NFT digital art in historical restoration, virtual reality, and augmented reality experiences. It reveals the value transcendence of NFT digital art in the historical meta-universe. The paper forms a value-generating circuit model of NFT artwork starting from technology through theoretical sorting and multi-level comparison. The meta-universe field is the subject of study, with a focus on the centralized, decentralized, and de-centralized artwork value negotiation modes of digital auction platforms, virtual art communities, and interactive art worlds. The text comprehensively discusses the evolutionary trends of technical and economic value bubbles, social and usage value highlighting, and aesthetic and contextual value stabilization presented by NFT artworks.