Abstract

Due to the increase of leisure time caused by the five-day work week and the introduction of comprehensive programming channels, reality programs related to tourism have greatly increased. Therefore, modern tourists are indirectly experiencing tourism on TV. The purpose of this study is to examine how older generation viewers form their viewpoints on leisure via reality programs. Specifically, using a reality program entitled “Grandpa over Flowers” in which the elderly go backpacking that is considered to be the exclusive property of the young generation. This study tried to analyze how the negative image of elderly individuals is restructured and reinterpreted. This study was conducted using an interview with six older generation viewers from a middle economic class who were over 60 years of age. As a result of the analysis, older generation middle economic class viewers claimed that the age criterion of the elderly was over 75 and the negative recognition of the elderly people resulted from the improper education of children. Men and women preferred distinctively different leisure types, and they had a negative viewpoint concerning free leisure facilities. Regarding the leisure policies of Korea, they had strong complaints concerning Korean welfare policies. They also claimed that the middle class and higher classes cannot benefit from welfare policies for the elderly. For “Grandpa over Flowers”, they contended that it is a commercial program that aggravated the values of elderly people through backpacking. However, they responded that they would prepare for language study by backpacking in the future and would not feel any economic burden from this plan. In conclusion, older generation viewers from the middle class in Korea showed both Bourdieu’s distinction phenomenon and Peterson & Simkus’ omnivore phenomenon simultaneously.

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