Abstract
This research probes into ISO 14001 Environmental Management System ( The third party certification) and Sony Green partner system (The second party audit ) through a viewpoint of theory & practice. While companies induct, practice and manage these two management systems influence companies’ operation performance, supply chain relationship and Pubic Relationship & Enterprise Image. The main research method is the way by collecting and trimming related documentaries, enterprise interview on the spot, factory questionnaire survey …etc to carry out this research and the result as the following conclusions: 1.It’s a spontaneity behavior by the interior pressure for companies to promote the enforcement of ISO 14001 Environmental Management System. Its’ motivation and the chief prosecution benefit is “Improving PR & Enterprise Image” that is to portray enterprise image, improve environment and its’ relate party relationship by ISO 14001 Environmental Management System certification. 2.The principle motivation for companies to promote Green partner system audit is customer pressure and requirement (exterior pressure). There will be export barrier for one fails Green partner system audit certification, which causes the loss of the order and the commercial profit. In the other words, the most commercial profit of green partner system audit certification is not only “Improving PR & Enterprise Image” but also “raise the customer satisfied”. Furthermore, the result will increase the “market share”. 3.The pivotal point of successfully enforce the environmental management system for companies to improve the environment is not depend on environmental project investment but the chief executive officers’ promise and their determine to promote it. 4.After companies apply for the environment management, we found out that the improvement result of “ Improving the quality” survey is much higher than the motivation expect. The statistical date shows that the product quality of the supply certification manufacturers is much better. As a result, the effort and the requirement of environment preservation made by the manufacturers to its’ product and the process of manufacture can improve product’s quality. Therefore, the performance of environmental protection is considered one factor of the “Product Quality” generalized definition little by little. 5.ISO 14001/ Sony Green partner system certification supply chain manufacturers have the highly appreciation for the index of “much innovative ”. For the companies, the enforcement of environment management, environment preservation and pollution protection are considered as development of new product and new technology for innovative companies. 6.The two uncertain factors of industry supply chain are the green environmental trend of the product and live up to every country’s various environmental protection laws. These will cause violent impact to the supply and demand relationship of industry supply chain. The pessimism enterprise may lose the order, and that brings serious influence on the company operation and making profit. The optimism enterprise can construct a competitive shield and take advantage of it.
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