Abstract

Modern operation conditions of the market of non-bank financial services in Ukraine require the search for unconventional forms of innovation development and the need to implement information systems and digital technologies. This corresponds to the provisions of the Association Agreement between Ukraine and the EU, the Comprehensive Program for the Development of the Financial Sector of Ukraine until 2020, the Financial Sector Development Strategies and FinTech in Ukraine by 2025. The research is aimed at identifying the major tendencies in the development of microfinance organizations in Ukraine as a key element of the market of non-bank financial services using digital technologies, including FinTech. To achieve the aim, research methods such as analysis and synthesis, statistical analysis, comparison, generalization, structural and logical method, expert survey and estimation are used. The dynamics of the main indicators of the development of the market of non-bank financial services in Ukraine are analyzed: the number of microfinance organizations, the volume of assets and financial services. The specific features of «split» as an important reform of the development of the national market of non-bank financial services have been identified. The peculiarities of FinTech development in different world countries are researched. The content of the key development tendencies of microfinance organizations in terms of FinTech-transformation of the financial sector in Ukraine are covered, including: marketplaces (providing loans to customers through intermediary digital platforms); balance crediting; AI-based solutions; banking-as-a-service as a model that allows non-financial companies to add banking services to their own applications and digital products. The formation and implementation of a qualitatively new model of regulation of the market of non-bank financial services will create conditions for the use of new financial instruments and business models that will meet the requirements of the dynamic institutional environment of microfinance organizations in Ukraine.

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