항공사의 ESG경영과 소비자 반응의 구조적 관계에 대한 연구

Abstract

Airlines companise have continued to contribute to society by taking advantage of each airline’s strengths, such as eco-friendly, co-existence, talent development. In addition, the airline industry’s interest in ESG management and investment is increasing than ever as the European Union (EU) stipulates that all aviation oil used will be mixed with Sustainable Aviation Fuel (SAF) from 2025. In particular, ESG(environmental, social, and governance) elements are increasing interest not only in individual companies but also at the national level. As such, ESG management is generally an important concern for various companies at a strategic level for corporate sustainability. Accordingly, This study attempted to investigate the impact of airlines’ ESG management activities on consumer attitudes, service evaluation, and corporate support and trust. ESG management activities were classified by each activity field, and the effects and relative effects of these efforts on customer attitudes were considered among various stakeholders. Through this study, we presented a measurement scale that can measure an airline’s ESG activities in a balanced manner across all environmental, social, and governance activities from the consumer’s perspective. In addition, the ESG management scale has practical significance in that airlines can comprehensively measure consumers’ perceptions and reactions to ESG activities and re-strategize them.