Типовой аргумент «Йорг Хайдер – правый популист» в системе дискурсивного конструирования немецкими СМИ идентичности австрийцев (на материале публикаций газеты “Der Tagesspiegel” в феврале 2000 г.)

Abstract

The aim of the research is to identify the specifics of the discursive construction of the identity of Austrians through the typical argument ‘Jörg Haider is a right-wing populist’ in the German periodical ‘Der Tagesspiegel’ in February 2000. The paper analyses the structure and modifications of this typical argument, its connection with the discursive position of the main actors, the ways of its linguistic implementation. The paper is novel in that it is the first to use the argumentation analysis of the microstructure of media discourse on the basis of studies of critical and linguistic discourse analysis of Russian, Austrian and German Germanistics. As a result of the research, it has been found that identity construction occurs through, firstly, the repetition of meanings generated in discourse and by discourse, which can be generalised using typical arguments. Secondly, the described typical argument linguistically constructs the common political present, future and past of Germany and Austria, a representative of the nation. The typical argument is implemented by the lexico-syntactic and rhetorical means that mark the discursive position of the actors: the formation of public opinion, political enlightenment and ambivalent attitude to Nazism.