ТЕХНОЛОГІЧНІ ІННОВАЦІЇ В ГОТЕЛЬНИХ ПІДПРИЄМСТВАХ В УМОВАХ COVID-2019

Abstract

The article presents the results of a study of the use of technological innovations in hotel enterprises in conditions of increased competition and an unfavorable period for the hotel business. The largest and most popular world hotel chains are analyzed. The innovations introduced at hotel enterprises are studied. It has been found that all the innovations that have been introduced in recent years are related to Internet technologies. The definition of innovation by the Law of Ukraine on Innovation was provided. The directions of basic innovative activity in the tourist and hotel business were listed. The most popular innovative technologies that have started to be used by hotel enterprises in the conditions of the coronavirus pandemic are singled out and analyzed. Among the technological innovations were studied: chatbots, mobile applications for hotel chains and small boutique hotels. The introduction of digital keys instead of the use of card keys was also investigated. The novelty of the voice assistant technology, which is planned to be used by hotel rooms, was investigated. The scientific novelty of the obtained research results is the updating and generalization of information on the use of technological innovations by foreign hotel enterprises, including world-class hotel chains. The uniqueness of the article also lies in the fact that examples of hotel enterprises that actively apply this or that technological innovation in their activities were given. Thus, this information allows you to see which hotel companies are the most innovative and, consequently, competitive in the hotel market. Further research may be aimed at determining the readiness of the domestic hotel market to introduce the latest technologies, such as chatbots, digital keys, mobile applications for small and chain hotels and voice assistants in rooms. It is necessary to study especially expediently expediency of introduction of service of the voice assistant in domestic hotels, in particular in business hotels of big cities. No less carefully you need to explore the feasibility of creating your own mobile applications for small hotels.